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WHY STEP UP 4 KIDZ FOUNDATION?

Hi. My name is Matt McBride.


I wanted to reach out to everyone to express my gratitude for this past year. It has been challenging, exciting, hard and filled with great times.
I first would like to explain why we started Halo Advertising Inc, a bit of my background, what the goal is and how we plan to accomplish this goal.
Thank you for your time, and please read on...

MY BACKGROUND


My background goes a little something like this--->

In 2014 I was in a terrible accident. I had to spend almost a full year in the hospital having my right arm re constructed. It was badly burned and the explosion tore a bunch inside of it. I grew up playing a ton of live music, and the scariest part besides not seeing my children, was that I would never play my guitar again.

While in the hospital I read and read and read. I also had my brother bring me a few of my guitars so I could strengthen myself. I practiced the entire time and against the odds I re developed all my motor skills, and full usage of my right arm, right foot, and left hand.

I had spent my previous years engaged in mathematics and and technology. I was a land surveyor by trade, have a degree in mathematics and AutoCAD for drafting purposes. I have a petroleum administration certificate and have been schooled heavily in oil and gas, as growing up that is where most of the work was.

After the accident I could not go back to work in the oilfield, or really back as a surveyor for quite some time. This is when my entry into the sales world started.

Previously I had spent some time in the sales world, I have always been good with people, and I was raised to always help the under dog. I was not treated the best in my school years, so I have always been focused on making others lives better.

This new sales career I found changed my life forever.

I CAME OUT STRONG


Right out of the gate (Selling Life Insurance) I quickly adapted, realized I was great at dealing with people. I broke many sales records and earned many commemorative pieces. My partner and I quickly rose to the top of a very strong organization.

I realized that my specialty wasn't just generating money (although we were especially good at this), my specialty was in personal and professional development.
I started grooming sales teams, building other peoples finances and helping them structure not only their lives, their career but also their mind and their development.
I had read and researched on the mind, neuroscience and development for many years, and finally I found how to help others properly, and started making a major impact.
My results showed my impact, and really started to make a difference. I was blessed to be able to speak at conferences of hundreds of individuals.

The biggest impact these years had on me was the ability to be in the rooms I was in. I was lucky enough to rise at the right time, and thankfully I was invited to some of the greatest conferences, leadership development, and team building exercises in the world with the WORLDS GREATEST LEADERS!
This allowed me to learn more than ever before.
Unfortunately much of this content is company specific, and I would not be able to speak about this publicly.
I was very fortunate for my pairing, my partners and the organization.


SO WHY HALO ADVERTISING INC?

So why did we start this Advertising firm?

There are a few different answers.
I have 3 daughters and 2 more that I try very hard to help take care of (not my biological children) that have really shaped my world.

Yes flying around North America was amazing. Yes making big paychecks like $32,000 in a week! Was amazing. Yes accomplishing more than I ever had was amazing. But I was missing one big piece, this was taking a TON of my time away from my children and my home life. I have been a single parent for as long as I can remember, as I had separated with their mother over a decade ago. With 50/50 custody it became clear that once I was financially stable, and new how to really impact peoples lives, there was a different calling for me!

I started to explore other options that did not include life insurance. Where I could run something closer to home, that really helped people.

I was lucky enough to stumble upon this fund raising business platform.
As it turns out, one of the most impact-ful ways that Non-Profits generate revenue, is to use a fund raising business. One that utilized the sales world, a world I am very accustomed to, to generate money for GREAT CAUSES!

So to reiterate, I COULD BUILD SALES TEAMS, AS BIG AS I COULD, USING ALL MY EXPERIENCE, CONNECTIONS, AND HARD WORK TO ACTUALLY HELP PEOPLE.

I had a choice, we could start selling Vacuums, or water softeners, or cars, or anything else. But then I learned we could actually sell HELP. REAL HELP. ON THE FRONT LINE WHERE IT WOULD MAKE A REAL IMPACT.

This is amazing!!!
I was sooooo excited.

I looked around at some other fund raising businesses to see what was working as this was a new market for me. I noticed that a few of the other organizations included a small coupon promotion with their products to really help out. I loved this idea. This is when we really had a direction and could start working hard at it.

Halo Advertising Inc is about 3 things!
DEVELOPMENT ----- SMALL BUSINESS ----- GROWING HEALTHY ORGANIZATIONS

I have been in business my entire life. My father has always been a self employed contractor, and I noticed something major with one of the organizations we were running!
There was a huge gap in the advertising sector. For a new small business, advertising had 2 options and 2 options ONLY!
Create a printed product (Flyer, Door Hanger etc.) and pay a service to deliver them, or delivery them yourself.
Contract a digital marketing company to create a campaign, where prices start at $25,000+++
THERE WAS NO MIDDLE GROUND
I searched and searched for someone that could help with a smaller website set up fee, a mix of printed and digital content, basic Facebook advertising. NO LUCK!

With my experience in tech, I have been able to digitally design and do full website creation for a very long time.

This is when the full idea had hit us.....

HALO ADVERTISING INC.
MARKET FOR SMALL BUSINESSES
ADVERTISE
FUND RAISE FOR GREAT CAUSES.

After quite a while of incredibly hard work, it has been amazing. We now fully offer

Marketing packages MAJOR OR MINOR. We are known as the HYBRID Agency, bringing together traditional marketing campaigns with new age technology.

We can design your site, create flyers and door hangers, use our door to door crews to delivery everything, and run your facebook marketing campaign all for VERY LOW COST.

I REALLY WANT TO HELP BUSINESS THAT ARE SMALL AND GROWING AND DO NOT HAVE A MAJOR BUDGET!

The fundraising campaign is amazing, we would sell thank you packages including cookies, calendars and a package of discounts and coupons, and put a GREAT ORGANIZATION on the front, allowing us to move percentages of the sales to the Non-Profit.
The person who purchases gets to feel amazing for helping out families that need it, get something cool or a tasty treat, and get more than all their money back in discounts and coupons to business they will use in their day to day life.

Small business get to advertise through our program, and as a bonus get to include their coupon inside our fundraising packages.
We get to build small businesses clientele for businesses that do not have a major budget.
WIN WIN WIN WIN WIN

We were able to build an amazing team in the first 6 months, and really get an organization going. This has been incredible and I feel grateful I get to spend my time building something that not only helps my family with modest financial income, but helps thousands of Canadian families where its needed most!


The Step Up 4 Kidz Foundation is also an organization we started. You can check out the website HERE
or you can click these links to see our WHY page on that organization as well. Find our story and why we are doing what we are doing.

Thank you for all the support helping our mission come true!!